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Producing Commercials for Television in the 21st Century

ADC-2164-A,  12 sessions

Field trips to state-of-the-art production facilities and services are a featured aspect of this course. Top advertising agencies have long demonstrated their ability to turn out more superb television entertainment than the Hollywood studios turn out as programming. This course delivers an in-depth review of today’s world of advertising for television as well as the internet. Topics include: steps followed by the assigned agency producer, budgeting, bidding, preparation of estimates, organizing the production, storyboards, audio break downs, casting, costuming, location selections, set needs, shooting and editing, recording and mixing, and the completion of commercials for on-air/ internet release. The working relationships of the writer, art director and producer will be examined, as well as viewing commercials of note, and hearing from guest lecturers on producing the best work. Robert Naud, author, director, producer, Bob Naud Productions. MA, Columbia University; EdD, California Coast University; Royal Academy, London; Musee Comando, Paris.

Author: Lights, Camera, Madison Avenue, The Golden Age of Advertising. Professional experience includes: ABC, CBS, NBC, McCann-Erickson, Young & Rubicam. Creator: Swiss Family Robinson, Turner Broadcasting; Helen Hayes on Helen Hayes; National Alcoholism Test; Celebrities on Camera; You Bet Your Life; NBC’s The Doctors; director, technical advisor, Gossip Girl. More than 300 awards for commercials, including: Travelers Insurance, Coca Cola, Westinghouse, Exxon, Chrysler, Kodak, Frito Lay, Tang, Clairol, Palmolive, Lipton, Excedrin, Colgate, Bristol Myers, Squibb.

This is a Continuing Education course at The School of Visual Arts. Enroll Here.